Since 1996 water companies have had a duty to promote the efficient use of water. This includes encouraging sensible use of water at home and in the garden, promoting water saving devices and clearly communicating how to report leaks. Anglian Water and Essex and Suffolk Water both run initiatives within the Broadland Rivers Catchment with a focus both on saving money and improving the environment by reducing the water abstracted. These initiatives are particularly important as hotter and drier weather is predicted in the future.
Anglian Water provides water to around 4.2 million customers, it is one of the largest water companies and operates in the East of England which is drier than the rest of the UK but can experience sudden heavy rainfall. Current initiatives under WaterWise include Drop 20 (to encourage every customer to reduce their daily water usage by 20 litres), The Potting Shed (to reduce water in the garden), Keep It Clear (to reduce sewer blockages) and a free Home Visit where a fitter will bring a range of water saving devices to reduce water usage in a home.
Anglian Water also funds community volunteer initiatives RiverCare which is active on the Wensum in Norwich and BeachCare dedicated to cleaning up the environment for people and wildlife. These two initiatives are delivered by Keep Britain Tidy and aim to encourage ‘Friends of’ groups, canoe clubs, residents associations and neighbourhoods to work together with a common goal of improving their local river environment.
Anglia Water supports catchment management and employs a dedicated team of farming advisers to reduce the impact of farming on the water environment.
Essex & Suffolk Water
All Essex & Suffolk Water (ESW) customers can order free water saving products to save money on their water bills. Some customers can order a free water and energy saving visit under the Every Drop Counts initiative. ESW also run an educational campaign Super Splash Heroes.
ESW supports catchment management through hosting a number of catchment initiatives such as the Waveney Catchment Partnership where the work, with Natural England Catchment Sensitive Farming Officers, focuses on reducing the amount of pesticides, nitrates, and also phosphate and sediments, running off the land into the river.