The Broadland Rivers Catchment has strong farming heritage, internationally important wildlife, excellent angling, inland navigation, stunning landscapes and coast, historic towns, and the city of Norwich.

Tackling issues around water quality, water shortage, flooding and wildlife habitat is important to many individuals and organisations in Norfolk and Suffolk, as is supporting recreation, tourism, agriculture and dependent industries. Improvements within the catchment, particularly over the past 30 years, are due to the dedicated effort of many individuals, groups and organisations. Despite this excellent work, there is much more to be done.

A new, all-inclusive approach to planning could result in multiple benefits, help us adapt to climate change and enhance the catchment for future generations. We all have an impact on our catchment and by working together we can take the necessary steps to improve the environment and provide benefits to society and the local economy.